Mobile app usage is very high in the crash claims segment of the insurance industry. Why is it popular in this segment? Because of the following critical reasons:

• It uses the GPS to register the exact location

• It can allow the policy holder to take pictures of the scene

• It can guide the policy holder through the key steps at a time of stress

• It can provide the policy holder with the telephone number of their agent

Another area where Mobile apps add value is in renewal. Mobile enabled renewal application provides anywhere real time response to customer’s transactions. This reduces their anxiety about the success of the transaction and increases the acceptability of the application.

As for the life insurance segment, mobile applications have not found great favor with its agents & policy holders. The reason cited by a research firm is the lack of enthusiasm among agents & policy holders in adopting mobile apps.